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Slicing the ‘Pizza’ Heading Data

  For those who follow YPA data, you know that we like to analyze specific headings to understand how small businesses can use Yellow Pages to drive qualified sales leads.   In January, the biggie is...

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Sensis ‘Free Pizza’ Campaign Shows: When it Comes to Finding New Business,...

Over the past few months, we’ve released new data that reinforces the ongoing value of print and Internet Yellow Pages to local businesses. Now a new advertising campaign by Sensis, an Australian...

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The Importance of Multi-Platform Advertising

In my Search Engine Land article posted today, I talk about how in today’s digital world, the most successful local search campaigns are those that create integration and leverage audiences across...

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